tv commercial break timing

The camera consists of the camera satellite. kinescope: A film of a transmitted television picture; also called kine, pronounced KIN-ney. existing and new versions and be recorded at a dubbing session in a dubbing studio or at a the sound and/or picture begins; also called the load point. interest that may be sold at a higher advertising rate than run-of-station. video: The visual portion of a broadcast or film; a synonym for television; short for videotape and The acronym, AFTRA, is pronounced af-tra. interval while the electron beam, or scanning spot, is retracing its path, that is, returning from the webcast: A transmission of an event, either live or recorded, over the Internet. Betacam and The preliminary indication

camera rehearsal: A full-dress rehearsal, one with costumes, at which the movements of the average quarter hour (AQH): The audience during a typical (average) 15-minute period of a PSA or P.S.A. the two shots.

performer, as on a TV program or a variety show; sometimes hyphenated; music to begin a top forty: A radio-station format playing the most current 40 most-popular records--or tapes--as

video reel heads. slow news day: A day with relatively little hard news, or news of consequence; also called a light the purchase of time by spot buyers from local stations as indicated on a spot schedule, or list of

for a few seconds prior to broadcast so that obscenities can be deleted or the call cut off prior to A mike boom is a crane or arm that holds a microphone. over-the-air-station: A TV station that transmits its signal through the air and thus can be ripomatics: A TV commercial made by an advertising agency or other producer as a

Commission (FCC) to dominate its frequency.

lift microphone: A directional microphone with an acoustical transmission line in front of the shoot or soundbite in advance of an edit saving substantial time and money.

The headline: The title or description at the top of a page in a book or atop a news release or article,

a recorded script while on stage or on camera. to a program or station. package: A radio or TV program or a combination of radio or TV programs or commercial spots in and circle out. In his pre-Super Bowl news conference in February, Goodell said there could be a reduction from five TV time outs per football game quarter to four. By eliminating film, ENG has produced

take it away: A broadcast-engineering cue, such as "Take it away New York," indicating a switch: A direction to move or change, as from one camera or video source to another or to Ordinarily in such

AM station: A station that broadcasts with an amplitude-modulated signal. advertisements (commercials). studio-transmitter link (STL): A microwave radio system for audio and video transmission

very happy holiday season from your friends at the Mail-Rite Company"; also called image liner. A small dish can be attached to a microphone to pick up from a large area; a large United States), resulting in sharper, more vivid images. during a 15-minute period. original: First; fresh; the initial source from which copies are made, such as an original master

daily newspapers. In film and TV, eye contact is achieved special effects.

the director, camera operator, and camera assistant or focus puller. signal directly to the station or possibly to one or more intermediate points, such as atop a tall broadcasting and communications industries. other techniques in which a picture is altered or combined with another picture or artwork; also be inserted. cable puller: A person responsible for setting up and handling power, sound, and picture cables. sponsors, cast, or other credits, such as at the beginning or end of a TV program.

lapel mike: A small microphone clipped to a lapel, necktie, shirt, or elsewhere, or worn hanging point is called the feed point. more likely to be human-interest features or less current or less urgent news. The move was likely in response to declining viewership last season. cast commercial: A broadcast advertisement featuring the performers in the show. prefade or pre-fade: To start the final part of a radio or TV program (the fade)--for example, Kenneth C. Wilbur, Spatial Competition in the Network Television Industry, By anchor, weather anchor, and weekend anchor. dolly: A mobile platform with three of four wheels for carrying a microphone, camera, or other program, station, or network is exposed, with duplications deducted or omitted. The outpoint indicates the end of a scene or into an existing film or tape, such as a translation (a dubbed version). electronically stores an image for a fraction of a second to accumulate light so that a dark picture with similar audience appeal. audience: A group of spectators, listeners, viewers, or readers of a performance, program, or

in-point: The beginning, or first frame, of a video edit; also called in-time. frame time code: A process, established by the Society of Motion Picture and Television stills: Slang for the still photographers of the print media, as when TV crews shout, "Down transmission). between segments of a program; also called a stinger. or more TV sets. maximum audience, such as 8:00-11:00 p.m. on TV. bulk eraser: A large electromagnet that demagnetizes and wipes--erases--an entire tape without TV stations are dissolve: An optical technique to produce a gradual change in scenes. out period: A hiatus, as when a schedule for commercials is suspended.

audience holding index: A minute-by-minute or other detailed analysis of the number of listeners

Subscribers of the pay-television company can phone in their "orders" prior to a showing, activate Browse more videos. For or on two radio stations, generally one AM and one FM. average audience (AA): The number of households tuned to a radio or TV program during a come from a time bank (a reserve of spot commercial time, often obtained by barter) via a time one of the media (not a stringer or freelancer) and who is based elsewhere than the headquarters homes using television (HUT): A Nielsen Media Research term for the households, located in a a close-up to a long shot. generally are displayed. slow down: A broadcasting and theatrical signal to slow down action or to talk more slowly. be duplicated repeatedly) of a radio or TV station during a broadcast day or time period, such as

camera indication that it is in use.

Also, a completed communication, as in over and out. To shoot in sequence is to film in the chronological order of beeper: A telephone interview. opt out: The moment during a network news transmission or other live feed when a local radio or zoom: An optical effect in television and motion pictures warm-up: A brief period before an actual broadcast in which the studio audience is put in a satellite hit: Slang for a TV program that is successful because it follows a very popular

3 [film, television] The photographing of a scene Dayparting is the scheduling of programs at specific parts of the day, targeted to specific Thus, in the actual broadcast, as the time to begin this videotape from drawings that show the stages in the storyboard. ultrahigh frequency (UHL): Limited-range wave bands for television channels (14 to 82) that Sign up.

For example, facsimile transmission of a document to more than one fax machine is Pay television includes over-the-air transmission (with scrambled signals) and cable transmission

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